In just a few days, I will be participating in a great collaborative partnered webinar on social media and crisis communication strategy. This partnership will involves both Firestorm Solutions and Hootsuite – which is very cool. Kristin and I are very honored and excited to be part of this new research/practice collaboration with these two great brands.
Our webinar is going to be focusing on speaking and listening in a crisis. This really is an important issue and topic both practitioners and researchers have to address when in a crisis situation. Kristin and I will be starting the webinar with some of the work we have done in this area (particularly when it comes to certain metrics that could help with crisis messaging and strategy) and then we are going to hear the expert insights from Shawn Bouchard of Hootsuite on what they are doing with their simulations and crisis strategy implementation for their clients on social media.
What I think is really great about this collaborative experience is the fact Kristin and I are able to apply the research we are doing for real agencies, businesses, and situations. It is still key to contribute to the body of knowledge and scholarly literature in the area – which we are continuing to do – but, when the opportunity comes to use what you have found in your research and apply it to real situations that could help others in the field and in your area of practice, you should embrace that.
It should be a great webinar and if you are interested in joining us, you can go to this link off of the Firestorm Solutions’ website. Again, we are very excited to be part of this great webinar series and hope to see you all on July 30th at 2pm EST!
Have a great day!
Best Wishes,
Karen
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