Posts filed under: Academics

Creative executions and experiential storytelling: A #SMprof experiences College Gameday

The past few days have been somewhat of a whirlwind of creating content, consuming coffee (wait… that happens every day!), engaging in discussions about social media and sports, and talking all about football and shoes. You might be asking yourself […]

Social Media and Sports Trends and Teams to watch for College Football Season

The week is finally here. College Football has arrived, and I couldn’t be more excited. It’s one of the most exciting times of the year, and what is great is the fact we are able to see not only the […]

Approaching Teaching Social Media In the New Academic Year

It’s that time of year where we are all coming together to start the new semester off with classes and of course, updating all of the materials we want to cover during the course of the semester. With professors who […]

Reflections of AEJMC 2017 from a #SMprof

AEJMC is one of my favorite conferences just because it is not only about research discussions, but insightful teaching and brainstorming opportunities. I have been going to AEJMC since 2009, and it always is a place where I get a […]

Insights and thoughts on social media influence

Is influence and having a large following a must have for social media professionals today? The answer is: depends. Yes, we are still seeing tons and tons of articles, podcasts, and even roles now being created for influencer marketing. Influence […]