Posts filed under: Academics

Providing real-world experiences in social media classes: Social Media Campaign Proposal Assignment

I have been a big supporter of providing students with real-world, applied, and integrated projects they can use as part of their portfolios as they enter the workplace. Several of my students this semester have not gotten the chance to […]

Introducing #Freberg15!

We had our first week of classes here at the University of Louisville, and I am really excited to be teaching my fourth social media class here at UofL. We have two great clients this semester working with the students […]

Creating class engagement through visuals and other new elements on social media

Today was the first day of the semester for the University of Louisville. There’s nothing like meeting new students and seeing the personality of the class come alive. This is one of my favorite times of the year as a […]

Bring On 2015!: Lots to look forward to for the upcoming year

Happy New Year! It is great to start off a new year with some great expectations and goals. There are some in particular I have professionally as well as personally. I always have enjoyed this time of year because it […]

Crisis Communication Trends for 2015: Some thoughts

There are a few things I think crisis communication professionals (and professors who research in these areas) should be aware of going into the upcoming year. Here are some trends we will see most likely for 2015: Rise of Personal […]