Posts filed under: Academics

How I learned to stop worrying & love social media in the classroom: My story

One area I am very passionate about is of course social media pedagogy. I do think we are working, teaching, and practicing in a very exciting time for public relations. Along with presentations and guest lectures, I have done some […]

Exploring the future of PR & Social Media: A great guest lecture with Deirdre Breakenridge

One of my all-time favorite PR professionals (and friends) is Deirdre Breakenridge. PR extraordinaire. Blogger. Professor. Podcast Host. Keynote Speaker. Author. The list goes on and on – Deirdre has truly done it all! I remember the first time we […]

From App to Web: Flipboard’s latest developments and strategic applications for social media

I have been a fan of Flipboard for many years. It is a great resource to follow certain topics like social media, crisis communications, and even social media pedagogy for many professors and professionals. I have used Flipboard to share […]

Providing real-world experiences in social media classes: Social Media Campaign Proposal Assignment

I have been a big supporter of providing students with real-world, applied, and integrated projects they can use as part of their portfolios as they enter the workplace. Several of my students this semester have not gotten the chance to […]

Introducing #Freberg15!

We had our first week of classes here at the University of Louisville, and I am really excited to be teaching my fourth social media class here at UofL. We have two great clients this semester working with the students […]