Posts filed under: Public Relations

Creating our own Legacy and Relevancy in the PR Field: Reflections of NCA

Over the past few days, I have been busy attending one of the largest communication conferences we have in our field. There have been a lot of great discussions and takeaways from my time at NCA (National Communication Association)’s annual […]

Establishing a [new] Social Media Class: Introducing #FrebergSM

The life of a social media professor is both absolutely fabulous, but also challenging to meet the expectations that are being made by both the profession, and universities. Let me rewind back a bit. I have been teaching the social […]

The book we have all been waiting for: Answers for Modern Communicators by Deirdre Breakenridge [Book Review]

Move over Gary Vaynerchuk, you may have had a lot of success with #AskGaryVee, but there is a new book that answers all of the questions modern day communication professionals have today. I am talking about Deirdre Breakenridge’s new book […]

Teaching research integrates the key to bridging practice and education

I recently saw this post Eric Stoller shared about how teaching might be more important than research for universities. I do think there are some arguments that would either support, or even disagree, with this statement, but I would say […]

Viva Creativity in Las Vegas: A social media professor’s experience at EDUMax and Adobe MAX

I have a confession to make. I just returned back to Louisville, and  I have been to a conference where I did not even want to step out and explore the city. This was a complete first. I did not […]