Karen’s Public Relations Blog

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August 19, 2008

PR Nightmare of the Olympics: Rick Suhr’s reaction to having his athlete settle for the silver medal in the pole vault

In my spare time from my doctoral studies and fall classes (which start tomorrow at Tennessee), I have been enjoying watching the Olympics. It’s been fun to see former teammates excel and compete in their events and sports. However, even at the Olympics, you see some interesting PR Nightmares. And one in particular that I saw was in Rick Suhr, the pole vault coach for American record-holder Jenn Stuczynski. After winning the silver medal in the pole vault and losing to the world record holder in the event, Russian pole vaulter Yelena Isinbayeva, it seems that not only did Suhr not congratulate his athlete, but basically came off very negatively– to the point you are like— did he just say what I think he said??!! It has been a highly talked about subject on several track and field sites. Check out what other people are saying about it.

In some ways, I am surprised that Suhr acted this way– especially on television that is shown all over the world, but in many ways– I’m not. If you look at the quotes and previous statements that he has made in the media, he does come across as being “off” in many ways (ex. socially). It’s not surprising to me because there are so many coaches out there in track and field and other sports that are like Suhr. Instead of supporting the athlete in doing the best that they can do in their event or sport, they feel that THEY are the stars, not their athletes. They feel like they are the ones that have to be in the spotlight, and that if their athlete doesn’t win 100 percent of the time, they are no good to them.

For coaches like Suhr, it is all about them– and having someone that is not supportive or encouraging as a coach is not the right situation for an athlete, and they should not be in a coaching position. Personally, I think that Suhr needs to recognize that he needs to take a serious reality check and realize how this is going to be perceived by others in the track community, media, and the US. Coaches like Suhr should not be in a power position like coaching– period.

However, there are great coaches out there as well. I got a chance to work with my dad in high school– who was the best coach that I ever had. We had fun together, but we worked hard in lifting and throwing to help me become the best thrower that I could be, and Dad really made track fun and enjoyable for me. Most of all– he was always there for me. Dad was a great coach, and I have so many fond memories because of what he did for me. :) After reading and hearing stories about coaches like Suhr– it makes me SO thankful for having a coach like Dad. :) Thank you Dad! :)

I hope you all are having a great day!

Best Wishes,

Karen

August 18, 2008

Congrats Stephanie!: Olympic Champion in the Discus

Filed under: Public Relations, Track and Field, College Life, Friends, China — Karen @ 8:23 am

Track and field got its first gold medal in the Beijing Olympics, and it came from the throwing events. Not only that, but it was by one of my former teammates in high school. Stephanie Brown Trafton won the discus yesterday with a throw of 212′5″ and became the Olympic Champion.

Stephanie and I threw together on the same team at Arroyo Grande High School– she was a senior when I was a freshman. We threw against each other in college– I was at Florida while Stephanie went to Cal Poly. The picture above was taken at the 2003 NCAA Indoor Championships. Laura Gerraughty (UNC) is on the left, and Stephanie is on the right, and I’m in the middle. :)

Congrats Stephanie on your great accomplishment and bringing home the gold for the USA!

Hope you all are having a great day! :)

Best Wishes,

Karen

August 16, 2008

Leroy Sievers passes away: Veteran journalist for ABC, author of My Cancer blog, and my uncle

Filed under: Dear Diary, Family — Karen @ 9:59 am

I received some sad news today– I found out that my uncle (my mom’s younger brother), Leroy Sievers, passed away last night. Uncle Leroy had been battling colon cancer for the past seven years, and wrote a blog about his battle with his cancer on NPR titled “My Cancer.” Dad wrote a blog post this morning about how he is going to remember my uncle.

One memory that I had of Uncle Leroy was corresponding with him when I was thinking about going on for graduate school in public relations. When I was applying to USC for grad school, Uncle Leroy was a visiting professor at Annenberg School for Communication, and I remember telling him that I was applying to the PR program. Uncle Leroy worked for ABC as an executive producer for Nightline and had worked as a journalists, and he said that it was a great program, and of course had to mention what he thought of PR people being a journalist. :) It’s all good. :)

Rest in peace, Uncle Leroy.

August 15, 2008

The family that does Jenny together… Mom, Dad, and I all have entries on the JC Ideal Size Challenge Web site!

I have written many posts on being on Jenny Craig and what it’s been like, and how it has become something of a family event. Mom, Dad, Kristin, and I are all on Jenny Craig now for a couple of years, and it has been really amazing! We all have had amazing results! :)


Jenny Craig is having a Ideal Size Contest– where people post either an essay or video and talk about what they consider to be their ideal size. The Freberg family has three entries up! Dad has an entry, I have an entry, and Mom’s entry was posted online yesterday. Dad’s size is “Size Skinny Chef,” Mom is “Size Professional,” and I am “Size Stronger.” Congrats Mom and Dad!!!! :)

The contest ends on August 31, and the top ten finalists will be announced in September. Very exciting! Hope you all are having a great day!

Best Wishes,

Karen :)

August 13, 2008

Bloggers putting some PR Firms on their Blacklists for Bad PR pitches

One of the criticisms that arise from journalists about public relations professionals is the fact that we try to “spin” our stories and send them thousands of pitches to them to get their clients in the news. Today, public relations professionals not only communicate with traditional media outlets, but new media as well such as web sites and bloggers. However, it seems that some bloggers are now putting some public relations firms on their “black lists” and blocking their pitches.

Bloggers, Blogs and Bears Oh My!!!!

The thing that is interesting about this situation is the fact that there are those that are upset about being on this list, but then there are others that really don’t care, and feel that public relations professionals need to establish a “personal rapport” with bloggers. I think that both sides have a reason to address this issue. For those that do not want to be on the black list, they have to figure out how to get off the list. This may be just communicating informally with the bloggers and get to know them– without creating the pressure to sell a PR event or a product that your client has launched.

On the other side, people that do not care if they are on the black list do have a point in making sure that PR professionals need to establish a professional relationship with bloggers. If these individuals take the time to get to know the blogger, what they write about, and what they are interested in– it will help down the road. It may take longer than writing a mass email, but it is worth it in the long term. Bloggers want to feel appreciated, respected, and credible– and by taking the time and effort to do this– they will be more responsive to public relations professionals. It is important to address and customize the emails and pitches specifically to the blogger and their blog– this is just professional practice.

These are just a few of my thoughts on the subject. Hope you all are having a great day!

Best Wishes,

Karen :)

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