EUPRERA reflections on the importance of creativity, social media education, and networking

I just got back from London where I presented two research papers (one with Sabrina Page and another with Ai Zhang) and also chaired a session at the EUPRERA conference. It has been a few years since I was at […]

Integrating Instagram Stories into Social Media Classes

We are seeing Instagram become the go-to platform for brands, individuals, and even social media professors. It’s been amazing to see the transformation (and additions) of Instagram Stories [here’s a great guide from Hootsuite] in particular just in the past […]

Creative executions and experiential storytelling: A #SMprof experiences College Gameday

The past few days have been somewhat of a whirlwind of creating content, consuming coffee (wait… that happens every day!), engaging in discussions about social media and sports, and talking all about football and shoes. You might be asking yourself […]

Social Media and Sports Trends and Teams to watch for College Football Season

The week is finally here. College Football has arrived, and I couldn’t be more excited. It’s one of the most exciting times of the year, and what is great is the fact we are able to see not only the […]

Social Media + Solar Eclipse: Lessons and brands to note

We have seen a lot of brands and organizations who participated in this year’s Solar Eclipse, and of course, the conversations amongst the social media professionals was: Who will be the one brand (or team) we will be talking about […]