Who is Karen Freberg, Ph.D.?

Associate Professor. Adjunct Lead Instructor. Former student-athlete and All-American. Blogger. Enthusiast for Social Media and Coffee.

Social Media Professor

Karen teaches, researches, and consults in social media. Her areas of expertise includes social media strategy, social media pedagogy, and social media and crisis communications. Karen has partnered with brands such as Hootsuite, Hubspot, and Adobe on various education projects and initiatives.

Crisis + PR Researcher and Consultant

Karen also conducts workshops and teaches classes in Crisis + PR. Workshop topics include personal branding, social listening, and influencer marketing. Karen had a chance to work on these topics while as a Plank Fellow with General Motors.

Creator and Blogger

Karen has been online for over 20 years and been blogging for over 10 years. She created her blog after finishing her eligibility as a track and field athlete in college at USC. Karen finished her career as a 4x All-American, USC School Record Holder, 2x SEC Champion, and 2004 Olympic Trials Finalist

Conference Presenter

Karen has spoken and done keynote talks around the world on social media strategy, crisis communications and social media pedagogy, including in Australia, Brazil, China, Ireland, Greece, Italy, Ireland, Slovenia, Spain, Sweden, The Netherlands, and the United Kingdom.


Karen is a published author of three books (Roadmap to Teaching Social Media, Digital Media Writing for Strategic Communication, and Social Media for Strategic Communication: Creative strategies and research based applications.


Get in Touch w/ Karen

Office Location

University of Louisville
310 Strickler Hall
Louisville, KY 40292


Email: kfreberg@hotmail.com

Contact Karen