As I wrote down in my last blog post, the original Dr. Freberg (aka Mom) has recently joined the Google Glass Explorer program as well. It’s been fun not only having another member of the family to be part of the program, but also see how this tool could be used in Psychology classes.
Cal Poly’s student newspaper the Mustang News wrote a great article about Mom and how she has been using Google Glass both for your classes as well as ideas she has for research. Along with the article was a short video interviewing Mom about Glass and also had some clips where she was able to demonstrate how it worked.
I was able to go to several of Mom’s classes when I was home for Thanksgiving, and it was great to see the students interact and test out Glass as well. They were amazed and excited all at the same time – and it was fun to see Mom coach them along with the technology so they can get experience with it as well.
As they say – the family that does Glass together, stays together! Hope you all are having a great day!
I have been a Google Glass explorer now for about four months, and it has been interesting to see the type of questions people have when it comes to this new form of technology. How does it work? How did you get to be a part of the program? What are the some of the thing you have noticed or witnessed with Google Glass?
I’ve had a chance to use Glass in a number of situations, especially most recently when I was home for Thanksgiving. Actually, the original Dr. Freberg (aka Mom) just became a Google Glass Explorer as well! I had a chance to film her while she was teaching at Cal Poly, and you can view the video here:
While there are many positive things you can do with Glass, there are some things we need to be aware of as well. With this in mind, we are seeing more cases where Glass is not wanted. Most recently. we have seen a customer wear Google Glass while at a diner in Seattle, and the restaurant asking the explorer not to wear Glass in the facility.
So, this raises the question – what should the Google Glass etiquette be? We have talked a lot about social media etiquette, but we need to consider what we can and can’t do with Glass as well. This is part of the role and duty of the Google Glass Explorers is to discover these practices and share them with others.
Here are some tips for Glass etiquette I have used personally, but could be implemented elsewhere:
- Be aware of your surroundings and others: It is key to be aware of where you are publicly and what others may think you are doing with Glass. There are of course places you don’t want to use Glass for security reasons and other sensitive places and situations. Consider where you are and realize that not everything has to be documented on Glass.
- Not everyone is going to like Glass: No matter what you do, there are people who will not appreciate seeing or experiencing Glass. They will call you names and downplay Glass, but this is something you need to expect. Like social media, you have to apply some of the same rules you use to engage audiences and apply them to the Glass context. This is normal, but we have to realize this and prepare to engage these individuals just in case.
- Use Glass when appropriate: Be aware you do have a camera on your head and you are able to share, record, and use other tasks with it. Technology is great, but it is also good to take a moment to enjoy life without the technology.
- Share and educate others: Some of the concerns people have about Glass is the fact they are either not aware of the technology or have heard things that it can do that may be on the extreme. As an Explorer, take the time to show people how it works, what it can and can’t do, and what you are doing with Glass. It is all about starting the conversation to create awareness.
- Think before you voice command: Consider what you are posting and how you are sharing this. Would this be something you would do if you had a smartphone and what are the implications of this post or video for the future?
Overall, I have had no cases where I have faced some of the situations we have seen in the news involving Google Glass. It’s been a great tool to explore and share with others, but I think it all comes down to sensing the environment and the people in the situation. Using common courtesy and proper etiquette is key – besides, we are not only representing our own personal brand, but essentially serving as brand ambassadors for the Glass program.
Hope you all are having a great day!
Semesters come and go pretty fast. Even as a professor, it seems like yesterday we started the semester – but time goes by fast when you are busy and working on multiple projects and classes. It does seem like yesterday where I walked into class for Fall 2013 and met my new social media class back in August.
Now, we are heading not only to the holiday season, but the conclusion of the fall semester. One of the last blog assignments I had for my #Freberg13 class was to reflect on the class this semester. I wanted to see what they were able to talk away from the course, what they liked and what they didn’t like, and what their plans were after the semester. I felt this was a way for me to prepare for the upcoming class in the Spring as well as see what were some of the elements I could continue to do or even improve on.
However, what I read from these posts was something I did not expect. I was truly touched by what the students wrote about in their reflection posts because I really got to see what they took away from the class. What resulted was a clear indication on why I decided to go into teaching – it was to work with some inspirational and wonderful students who are set forth to make a difference in the field. Their inspiration, creativity, and energy is exactly why I feel teaching is so rewarding.
I can see the evolution they all went through in this social media class and there’s nothing more exciting to hear one getting a job or internship from what they learned in class or looking at the field as something they want to pursue. Here are a few class reflection posts I wanted to share with you all:
I have to admit, I did tear up a bit when I read some of these posts because I am SO proud of all of my students in #Freberg13. The class hashtag was not only used to share updates and information with the students, but it was about building a community. It was about sparking dialogue, engaging with everyone in (and sometimes outside of the class) about topics related to social media, and making connections with the industry. It was about also leading by example to be engaged with the materials, sharing ideas, and practicing using these tools to share information and knowledge with others.
To my #Freberg13 students: the thanks goes to each and every one of you in class for making this a wonderful semester. It has been an great honor and privilege for me to be your professor this semester. I know you all will continue to do fabulous things after this class and out in the social media profession. And, as Ron Burgundy would tell you all, stay fabulous, #Freberg13.
Have a wonderful day!
I had my students complete the Hootsuite University program this semester as part of one of their class assignments. Since it is near the end of the semester, all of my students have become certified professionals in the program. Super proud of them!
I first used the Hootsuite University program for my social media class this past spring, and absolutely loved it! It really allows the students not only getting the experience to work with Hootsuite, but also provides them with fundamental skills and resources on a variety of topics.
This is a program I would not only highly recommend to use for a social media class, but make sure that it is a semester long process. So, what I did is contact Hootsuite University early on so they are able to get the students set up and registered for the program immediately. Then, I incorporated some updates throughout the semester for the students to complete so 1) they know they have to provide me with an update on where they stand with the program and 2) allows them to work through the program as we go over some of the material in class.
The students each wrote posts throughout the semester on their blogs about the experience. Here are some blogs with some of the highlights from the students in #Freberg13:
Overall, as a professor, this is a wonderful program for both students and professors to experience, learn, and engage with via social media. In addition, the Hootsuite University team is FABULOUS! I have had the pleasure to work with Taylor Loren and her team and they have been wonderful resources and have been super supportive with my class to help out with questions, technical issues, and other comments.
I’ve been super impressed with the community and people Hootsuite has on board with this university program – so much so I’ve been telling everyone I know in the #prprofs community about it and plan to use it again in #Freberg14. Thank you all for creating such a great learning platform and program for professors and students to enjoy!
Hope you all are having a great day!
I have been to the NCA Conference before, but it has been a couple of years. The first time I went as a doctoral student at Tennessee, I just remember a couple things about the conference. It was busy, huge, and lots and lots of presentations. When I first came to the conference just a few years ago, I only knew a few people and my research line in social media and crisis communications was just starting. I was known as the PhD student from Tennessee who was studying PR. I was labeled as an “applied researcher” at times as well, which I was fine with.
Fast forward a few years. I did not attend NCA last year since I was presenting at the World PR Forum in Melbourne. So, I came back to DC (third time this year for a conference!) and was part of a great social media and PR panel. I was able to see some good presentations and panel sessions. While the research seemed to be along the same paths, something changed. However, this year, things were different – much different for me. Compared to other times where I knew a few people who were in attendance, I was amazed this time to meet people who I have connected with both virtually and in person at previous conferences.
I have to admit, I was a bit amazed and honored to have the chance to talk to so many wonderful students and professionals in DC these past few days. I had people come to me and said “Wow! I follow you on social media and thank you for always sharing your resources!” and talking about my social media class with the hashtag #Freberg13. Whoa – that was pretty cool!
Here were a few things I learned from NCA which really went beyond the research and presentations covered at the conference (which were all good):
- Your reputation as a scholar does change from a PhD Student to an Assistant Professor: I had the chance to talk with one of my good friends and colleagues (who also was one of my favorite professors in graduate school at SC) about this very issue, and he told me that as a PhD student, people are attributing their perception based on your potential as a scholar, but as a professor, they are basing this on what you have accomplished. This really hit a point with me and realized this is a key lesson for me to realize and it made sense to me. You are starting your career as a professor and you have to prove yourself with your research, teaching, and consulting.
- Social media allows a window to showcase your brand to the world: I’ve been active with social media for years, but it was really at this conference where I was able to see how what I have shared online – from Twitter to my blog to even what I have done with the AEJMC PRD social media team – to professionals and students I have never met before the conference. I was honored and amazed at the same time – social media is all about being social, and if you take the time to share your resources and insights with others – they will appreciate it. It was wonderful to see this being acknowledged at the conference this past few days.
- Being put into the research box: There are times where people and others put you into “research boxes” for what you do in the field and what your contribution is. Some are theorists, some are known for crisis communications, and there are others that are known for other fields. At tis conference, I was put into the “social media box.” This has taken several years to get acknowledged in the field for this work, but I was amazed with the level of respect and enthusiasm displayed from others in attendance with my work. It was both exciting and amazing at the same time – truly honored by this.
- Paying it forward is crucial: I was EXTREMELY impressed with the level of professionalism, commitment, and creativity with research and ideas from the PhD students I ran into this past week at NCA. They are the future for the field, and it wasn’t long ago where I was one of them. I’ve tried to give them the advice I either got or wished I got as a PhD student myself. Mentorship is absolutely a key duty we have in the profession, so it is important to make sure to pay it forward.
As you can see, you get a chance to learn much more at conferences than just the presentations and research being shared. I found that this conference in many senses opened a new chapter and mindset for me as a professional. One of my goals for my work as a professor/researcher has been to make a difference in the field – I just didn’t realize how quickly this could happen or how rewarding it is to hear others share their stories, insights, and comments about the work as well.
I had a wonderful time catching up with everyone at NCA. Thanks to all who came to my panel session and met with me for coffee, talked with me at the conference and at the business meeting, and reached out to me at the PR social. Hope you all enjoy the rest of the conference and safe travels!
Have a great day!