The [truth] about social media influencers: Where we are and where we need to go

It’s another day, which means we are seeing another influencer report outlining key professionals we need to be aware of. We are seeing many professionals (and even professors and students that matter) getting wrapped up in the concept of being […]

Buzzfeed in the Classroom: You can teach this #SMprof new tricks!

One of the things I really enjoy about my job as a social media educator is the fact you are always learning something new every day. From rising platforms to ideas on how to incorporate new assignments into the class. […]

Social Media Certifications + Tools for Professors

Along with social media changes and advances, there appears to be a new certification program coming around each and every day. Everyone has their own certification for their platform or company. As a professor, it’s sometimes hard to decide which […]

Heading to the Cannes Lions!

I have always been a big believer of investing in your professional career and education. As a professor, there are some events, festivals, and even conferences you have on your bucket list you want to go and see what it […]

Super Bowl and Social Media Strategy: Notes and Trends

Everyone loves football, but when it comes to the Super Bowl, that is where brands can shine and stand out with their various commercials and creative executions of their social media strategy. We have gotten to see the people behind […]