Posts filed under: social media and brands

The [truth] about social media influencers: Where we are and where we need to go

It’s another day, which means we are seeing another influencer report outlining key professionals we need to be aware of. We are seeing many professionals (and even professors and students that matter) getting wrapped up in the concept of being […]

Buzzfeed in the Classroom: You can teach this #SMprof new tricks!

One of the things I really enjoy about my job as a social media educator is the fact you are always learning something new every day. From rising platforms to ideas on how to incorporate new assignments into the class. […]

Creativity is Truly Contagious for this PR professor: Reflections from EDUMax and Adobe Max

There are many words to describe the overall atmosphere I experienced this past week at the Adobe Max and EDUMax Conferences. Inspiring definitely comes to mind for sure. This was probably one of the most eye opening and truly exhilarating […]

#RedskinsSocialDay Recap from a Social Media Professor

I had a chance to go to the Washington Redskins Social Media Day. This was an opportunity for fans and social media professionals to be part of a great event for a day. Not only did a I really enjoy […]

Snapchat Branded Lense Campaigns: Best Practices and Strategies

I have become an avid fan of Snapchat just in the past year – if you would have told me I would feel this way, I would have laughed. However, the more I use the platform and engage with friends, […]