Here is the current list of research publications. The complete list of talks, workshops, and additional research publications and presentations are available to view on my CV.

  • Freberg, K., & Kim, C. (2017). Social media educators: Exploring faculty competencies and practices in higher education. Journalism and Mass Communication Educator, 1-13.
  • Mae Kim, C., & Freberg, K. (2017). The state of social media curriculum: A proposed framework for social media pedagogy. Journal of Public Relations Education, 2(2), 68-82
  • Bowman, N.D., & Freberg, K. (2016). Advancing the study of social media in the communication classroom. Communication Teacher, 30(4),
  • Merle, P., & Freberg, K. (2016, June). All about that tweet: Student perceptions of professors’ social media use in the classroom. Journal of Research in Interactive Marketing, 10(2), 1-25.
  • Huang Horowitz, N., & Freberg, K. (2016). Managing and evaluating organizational identity and reputation messages online: An exploratory value model. Corporate Communication: An international journal, 21(2), 195-212.
  • Kinsky, E., Freberg, K., Mae Kim, C., Kushin, M.J., & Ward, W. (2016, February). Social media education with Hootsuite University: A qualitative study. Journal of Public Relations Education. 1-21.
    • 2017 Top Downloaded Article from Journal of Public Relations Education
  • Haught, M.T., Willis, E., Furrow, A., Morris, D.L., & Freberg, K. (2016). From tweets to seats: How social networking site use affects commuter university students’ football fandom? Journal of Issues in Intercollegiate Athletics, 9, 17-38.
  • Freberg, K. (2015, December). Social media as an evolving crisis messaging channel for reputation management. Vikalpa: The Journal for Decision Makers. 40(4), 463-465.
  • Freberg, K., & Freberg, L. (2015, June). Introducing the Situational Q-sort to crisis practice and research: Exploring best practices and implications. Journal of Media Critiques. 1(2), 1-21.
  • Gallicano, , Ekachai, G., & Freberg, K. (2014, December). The infographics assignment: A qualitative study of students’ and professionals’ perspectives. Public Relations Journal.
    • PRSA 2015 Best Research Paper Award for PR Journal
  • Becker, , & Freberg, K. (2014, March). Understanding the presence of shared experiences through strategic storytelling: An exploratory study among medical student blogs. Medical Teacher, 36(5), 415-421. doi:10.3109/0142159X.2014.891007
  • Freberg, , Saling, K., & Freberg, L. (2013, October). Using a situational q sort to assess perceptions of a food recall message as a function of delivery via social, organizational, or traditional media. Journal of Contingencies and Crisis Management, 21(4), 225-230. doi: 10.1111/1468-5973.12026
  • Remund, , & Freberg, K. (2013, Summer). Scholar as social curator and social connector: The escalating need for public relations professors who successfully link theory and practice in a fast-changing digital world. Teaching Public Relations, 1-5.
  • Page, , Freberg, K., Saling, K. (2013, May).  Emerging media crisis value model: A comparison of relevant, timely message strategies for emergency events. Journal of Strategy Security. 20-31.
  • Freberg, K., Remund, , Keltner-Previs, K. (2013, May). Integrating evidence based practices into public relations education. Public Relations Review, 39(3), 235-237. doi: 10.1016/j.pubrev.2013.03.005
  • Freberg, , Saling, K., Vidoloff, K., & Eosco, G. (2013, May). What makes a “good” social media crisis message?: Challenging traditional methodology through qualitative and quantitative value modeling. Public Relations Review, 39(3), 185- 192. doi: 10.1016/j.pubrev.2013.02.010
  • Freberg, , Palenchar, M. J., & Veil, S. R. (2013, May). Social media bookmarking services: Managing and sharing information from a centralized source. Public Relations Review, 39(3), 178-184. doi: 10.1016/j.pubrev.2013.02.007
  • Freberg, (2012, September). Intention to comply with crisis messages communicated via social media. Public Relations Review, 38, 416-421. doi: 10.1016/j.pubrev.2012.01.008
  • Freberg, (2012). Using the Theory of Planned Behavior to predict intention to comply with a food safety message. Health Communication, 1-7. doi: 10.1080/10410236.2012.688657
  • Freberg, , Graham, K., McGaughey, K., & Freberg, L. (2011, March). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37, 90-92. doi: 10.1016/j.pubrev.2013.02.007
  • Freberg, K., Graham, , McGaughey, K., & Freberg, L. (2010, November). The rich get richer: Online and offline social connectivity predicts subjective loneliness. Media Psychology Review.