Posts filed under: Emerging Technologies

Snapchat Strategy and Best Practices for StratComm

As I mentioned in my last post, I have become a bigger fan of Snapchat as each day passes. There are a lot of things I like about it, but most importantly, I love the fact that there appears to […]

Snapchat Branded Lense Campaigns: Best Practices and Strategies

I have become an avid fan of Snapchat just in the past year – if you would have told me I would feel this way, I would have laughed. However, the more I use the platform and engage with friends, […]

Analyzing the VaynerMedia & Thrillist Party Situation from a Crisis Communications Professor’s Perspective

Gary Vaynerchuk is one of the biggest names you see right now in the new technology and social media sphere. His presence on and offline is pretty impressive. He is always on and really has established his brand to be […]

Collaborating in higher education w/ Adobe: Reflections from Creative Campus Collaboration

Adobe has been a staple and institution for higher education programs, universities, and classes. I remember my first experiences with Adobe back in the day at Florida as an undergrad. I have always been a fan of their software and […]

Reflections of #Integrate16

The Integrate 2016 Conference was filled with some amazing presentations, insights, and meetings with fellow professionals who are working in integrated marketing communications. This is one of my favorite conferences to go to due to the fact you get to […]