Posts filed under: Emerging Technologies

Exploring the opportunities with Shocase: A new social media platform for PR and marketing professionals

In order to be relevant and keep up with the trends we are seeing in the business of PR, social media, and marketing – there are certain blogs and resources we have to be aware of and review on a […]

#FrebergAlum meets with #Freberg15: Paying it forward in social media

I had a chance to bring forth four amazing, talented, and really awesome former students of mine to my social media class. This is the second year I have been able to do this for my social media class and […]

Providing real-world experiences in social media classes: Social Media Campaign Proposal Assignment

I have been a big supporter of providing students with real-world, applied, and integrated projects they can use as part of their portfolios as they enter the workplace. Several of my students this semester have not gotten the chance to […]

A social media professor / millennial / researcher view of social media

I think most marketers, public relations professionals, and even professors have read the viral post that was written by Andrew Watts on Medium a few weeks ago. danah boyd, who I respect as a researcher and have cited her work […]

Creating a social media community: Hootsuite University’s Hashtag in the Classroom program for professors and their classes

I have written several times about branded hashtags and how to use them to create a great community within the classroom. Hashtags are part of two popular roles we are seeing in the field: a social media manager and a […]