In public relations, one of the goals in our campaigns is to not only make sure that we reach our audiences effectively, but we find out who are the individuals they are particularly listening to. Whether it is a high profile celebrity endorser or a key opinion leader in the community, these individuals are key to target. They have the influence and presence over a large or significant group of people, and they could possibly serve as brand ambassadors or third-party endorsers for the campaign.
So, if you were to conduct a social media campaign in PR, how would you find out who these individuals are exactly? Specifically, how would you find out if they were on Twitter or not? Well – there is a way to analyze how much influence a person has on social media, especially on Twitter. Twitalyzer allows you to check out a user name and determine their overall influence, generosity, velocity, and clout online. It is interesting to see how people rank up and who does have the most influence in this one social medium.
Hope you all have a great day!
Best Wishes,
Karen
0 Comments