Posts filed under: social media in public relations

Establishing a [new] Social Media Class: Introducing #FrebergSM

The life of a social media professor is both absolutely fabulous, but also challenging to meet the expectations that are being made by both the profession, and universities. Let me rewind back a bit. I have been teaching the social […]

Integrating Instagram Stories into Social Media Classes

We are seeing Instagram become the go-to platform for brands, individuals, and even social media professors. It’s been amazing to see the transformation (and additions) of Instagram Stories [here’s a great guide from Hootsuite] in particular just in the past […]

Approaching Teaching Social Media In the New Academic Year

It’s that time of year where we are all coming together to start the new semester off with classes and of course, updating all of the materials we want to cover during the course of the semester. With professors who […]

What SM professionals can learn from adidas and K-Swiss

As a professor, I am always looking at brands and what examples I can integrate and bring into my classes to share with my students. There are always the usual cases you can discuss, but I always like to see […]

This Social Media Prof is officially a #HootAmb!

I want to share with you all some news I just received (officially) as of today: I am really excited to announce I am now officially a Hootsuite Ambassador! You may be asking yourself: What exactly is a Hootsuite Ambassador? […]