McDonald’s is another corporation and highly recognized brand that is not only taking the world by storm with its hamburger product and iconic Golden Arches, but they are also bringing the world of Ronald McDonald to a whole new arena: New York Fashion Week. Yes, McDonald’s will be present at one of the most recognizable and famous fashion events in the world.
How are they being represented? Well, McDonald’s has recently implemented a social media and PR campaign in which they have designed some of Ronald McDonald’s signature cloves to be showcased at New York Fashion Week. The gloves cost $50 and can only be purchased through Twitter. McDonald’s is also using the microblog site to promote interactivety with their stakeholders with their employees. Like Best Buy and Twelpforce, McDonald’s has implemented StationM, which is a specific social media site where people can take tours of the site, an employee-written blog, employee profiles, photos and corporate news to name a few. This new site is to increase communication between McDonald’s employees and other key stakeholders and to create a proactive environment that is positive and encouraging for all parties involved.
When I first saw this case study, I thought that it was unique in the sense since I don’t necessarily think of McDonald’s with Fashion. However, McDonald’s is strategic in highlighting the fact that revenue generated from sales of these gloves will benefit the Ronald McDonald House – their noteworthy charity. This is a good move to make for the corporation to gain exposure in these select environment and present themselves accordingly.
Plus, it is interesting to see how the corporation is using social media in advocating their brand through their employees. This is similar in a sense to what Best Buy is doing – but McDonald’s is not only present on Twitter with this, but they have their own social networking site that features videos, blogs, and other platforms. It will be interesting to see how people react to this campaign and to McDonald’s – and if this campaign will be a success of not. However, I believe that this case shows a strategic insight into a great opportunity to reach out to new audiences and manage how people see a corporation in a different light.
Hope you all are having a great day!
Best Wishes,
Karen
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