We had our recent study on Hootsuite this week in the Journal of Public Relations Education. In the years I have been working in research, this was one of my all-time projects to work on for many reasons.
First, I got to work with some amazing professors and friends of mine in the social media and PR profession. Emily, Matt, Carolyn, and Bill are some of the most inspirational, hard working, and creative professors and people I know in the profession. To have the opportunity to work with them on this project was a joy!
Second, we had a chance to collaborate with a great company and brand like Hootsuite. It was actually Bill who first introduced me to the Hootsuite Higher Education program three years ago! Since then, I have been a huge fan and supporter of the professionals and brand. Plus, as one of my former students has mentioned on the Hootsuite page, she is still applying the lessons she learned in my class with her current position at the moment:
So, if you are interested in seeing our study and what we found, you can access the article here if you want to download and take a look at it, or access it on Slideshare.
[slideshare id=58223202&doc=jpre21hootsuiteuniv-160213135853&type=d]
I was asked to write a post about some of the benefits related to pedagogy research for the AEJMC PRD. There many opportunities here for professors to take advantage of, but I realized when I was writing this post how there is a certain perception when it comes to teaching research.
While this is just one of my research areas, it is one I think has had a huge impact on what I am doing as a professor in and out of the classroom. Plus, there are many opportunities as I mentioned in my post that could translate into news and possible opportunities to talk to the popular press about your work.
Teaching, especially in social media, is a national and even global topic of conversation, so why are we not doing more research in this area? That’s been my question and that’s why I have been trying to encourage many of my colleagues to try out some teaching research so we can all make the profession better and explore what tools, strategies, and potential collaborations we can all do together to help our students be the best prepared as they enter the workplace.
Again, I’d like to send out a special thanks and shout out to Emily, Carolyn, Matt, and Bill for giving me the wonderful opportunity to work with you all on this rewarding research project! Let’s definitely keep the conversation going in this area!
Also, special thanks to the support and community Hootsuite has provided for educators in higher education with social media. You are all the best, and I’d like to give a special thank you to Kimberly, Kirsten, Allie, Matt D., and everyone at Hootsuite for all they do for educators, students, and the social media community.
Hope you all are having a great day!
Best Wishes,
