Posts filed under: Social Media Class at UofL

What SM professionals can learn from adidas and K-Swiss

As a professor, I am always looking at brands and what examples I can integrate and bring into my classes to share with my students. There are always the usual cases you can discuss, but I always like to see […]

This Social Media Prof is officially a #HootAmb!

I want to share with you all some news I just received (officially) as of today: I am really excited to announce I am now officially a Hootsuite Ambassador! You may be asking yourself: What exactly is a Hootsuite Ambassador? […]

Go, Baby, Go!: Social Media Analysis + Trends from the Kentucky Derby

The Kentucky Derby is one of a kind event. Mint juleps all around. Beautiful hats that display personality and creativity fill the stands at Churchill Downs. Amazing horses display their athletic ability around the track to compete in the most […]

From #Freberg17 to #FrebergAlums: Takeaways and Highlights

This week marked not only the start of Derby week here in Louisville, but also the end of my sixth year teaching at the University of Louisville (my last as an Assistant Professor). Next fall semester, I will be able […]

Creating self-made social media professionals

Social media as a profession is very interesting compared to other industries. Because it is still relatively “new,” there are some people who have been around the industry for years, and then there are others that are just getting their […]