It’s always exciting to attend the first conference of the year, which is actually what I will be doing next week. I will be attending and presenting along with Kristin (my sister and fabulous research partner) to present a research paper that we did along with the original Dr. Freberg (aka Mom) on a crisis and situational analysis study at the upcoming International Risk and Communication Conference in Orlando next week.

And if you are wondering, yes – I worked on this research project with my Mom and sister. You can say that we are the family that researches together. With that in mind, the three of us bring forth three different points of view when it not only comes to research, but also different perspectives and experiences based on our fields of study. Kristin comes from a systems engineering and risk analysis perspective from the US Army, and Mom is a neuroscience and biological psychologist. Me? Well, I am the crisis and social media professional in PR.

Working across disciplines has been one of the biggest learning and growing experiences I have had as a researcher and professor. It’s always cool to see what other perspectives and ideas come out of having a conversation with someone else outside of the field. Which is what resulted in this case – actually came out of a conversation we had over dinner I believe. We all had a lightbulb moment when we found out what we could do with this research study. Pretty exciting stuff!

This is a study that we wanted to build on from a previous one we did late last year, so this is a research line we hope to grow and enhance over time to help both researchers and practitioners in crisis communications.

Kristin and I are both going to be doing the presentation at ICRC and we are very excited. This has been one of our favorite conferences to attend and present at – one I would highly recommend to anyone interested in working or studying crisis communications. I’m already noting all of the presentations I want to see and make sure to meet up with some of my favorite researchers and professionals at the conference. It’s going to be a great couple of days at the conference and I am very excited. Stay tuned for more information and updates on this from Orlando.

Have a great day!

Best Wishes,
Karen