We have seen numerous new apps and social media platforms become available for brands, practitioners, and society in general over the last few years.
Biz Stone (co-founder of Twitter) launched his new platform called Jelly. Yes, as you probably can guess, the app’s featured logo is of a Jellyfish. So, what is Jelly exactly? Jelly focuses on a social media platform that focuses on visual content . It’s mobile and if you have a question – it is a new way of search and it uses photos to connect you with others that you are already connected with from other social networks to address questions.
In essence, you are building a community to share knowledge. While it is great to share updates and information – I think one of the biggest potentials for Jelly is that as Biz Stone mentioned in his introduction of Jelly – it allows people to be motivated and driven to help others in their community to drive answers.
How has it been used so far? Well, GE (always seems to be a leader in testing out new apps and social media platforms) and others has become using Jelly by asking questions. These questions spark conversations and drives engagement in your community, which I think is a useful way to create more of a two-way communication dialogue and formulate relationships via mobile.
While we can see this being played out by brands, how could professors use this in terms of engaging students in the classroom? There are a lot of different ways and benefits for Jelly in this realm:
- Sparking visual dialogue with students on Jelly: Asking students to take a picture to answer a question like “Social media is like —–” and then give them the opportunity to explain visually as well as in written content. This in many ways promotes the emphasis of multimedia integration for knowledge sharing.
- Visual research to explore various questions: You can ask students about particular books, brands, social media campaigns, etc with visuals. We are seeing how this could be potentially used for brands as a new research tool – so professors could utilize this as well for their classes.
- Start a dialogue and conversation on various topics: Asking students where they want to go after graduation, which agency/brand would they want to work for, and give them a platform to engage and help others through this community. It may also be good for the students to see what people are sharing about topics related to class and bring forth those discussions into class as well.
- Visual office hours: Asking students if they need any assistance when it comes to setting up various technologies (ex. HootSuite, etc) – it could be served as a way for students to take a picture and ask their community for help in this regard.
In essence, there are many possibilities for Jelly both in and outside of the classroom. What I like about it is that it does focus on visual sharing of knowledge to be connected with already established social media relationships. It’s also completely mobile – which has its strengths as well, but also some challenges. However, it is still a relatively new app, and if it becomes anything like Vine, we are going to continue talking about this app for the near future.
Hope you all are having a great day!
Best Wishes,
Karen
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