Posts filed under: social media and advertising

Buzzfeed in the Classroom: You can teach this #SMprof new tricks!

One of the things I really enjoy about my job as a social media educator is the fact you are always learning something new every day. From rising platforms to ideas on how to incorporate new assignments into the class. […]

Is social media losing the “social” component to it?: Not necessarily

There are a lot of benefits for Twitter for students, professionals, and even professors. It provides a virtual community where people are able to share perspectives, brainstorm ideas, and network with others sharing the same interests and perspectives. I have […]

Exploring the growth of PR and Social Media strategies implemented w/ Snapchat

Snapchat has of course become a go-to app to reach a particular audience community to start creating a conversation. It appears wherever there is a presence or new opportunity to reach a particular audience, brands are right there to reach […]

Is Social Media turning into “Rented Media?”

For every one of my classes – both online and offline – I try to share some professionals to follow and be aware of when it comes to social media. There seems to be a lot of professionals out there […]

Let me take a #CardinalSelfie: Insights & Lessons from UofL’s Latest Social Media Viral Campaign

Selfies are pretty much everywhere – and it is interesting to see how they have been incorporated not only for personal uses, but also of course in social media strategies and campaigns. There have been some pretty successful ones recently. […]