Posts filed under: social media and advertising

Establishing a [new] Social Media Class: Introducing #FrebergSM

The life of a social media professor is both absolutely fabulous, but also challenging to meet the expectations that are being made by both the profession, and universities. Let me rewind back a bit. I have been teaching the social […]

Buzzfeed in the Classroom: You can teach this #SMprof new tricks!

One of the things I really enjoy about my job as a social media educator is the fact you are always learning something new every day. From rising platforms to ideas on how to incorporate new assignments into the class. […]

Is social media losing the “social” component to it?: Not necessarily

There are a lot of benefits for Twitter for students, professionals, and even professors. It provides a virtual community where people are able to share perspectives, brainstorm ideas, and network with others sharing the same interests and perspectives. I have […]

Exploring the growth of PR and Social Media strategies implemented w/ Snapchat

Snapchat has of course become a go-to app to reach a particular audience community to start creating a conversation. It appears wherever there is a presence or new opportunity to reach a particular audience, brands are right there to reach […]

Is Social Media turning into “Rented Media?”

For every one of my classes – both online and offline – I try to share some professionals to follow and be aware of when it comes to social media. There seems to be a lot of professionals out there […]