As we are entering the end of the year, we are most likely going to see some favorite social media campaigns and examples being shared and discussed that have captured the attention, heart, and emotions of society.
With this being said, I asked myself – which campaigns were memorable and should be highlighted as good examples? There were several to choose from this past year, but here are my top five picks.
[youtube]http://www.youtube.com/watch?v=kQvqhEGyjWk[/youtube]
- #ShareACoke: This really got a lot of traction this summer across the world. It really motivated people to find a Coke with their name on it, but also having the opportunity to share the experience with another. This was one effective campaign that happened this year and even more this summer.
[youtube]http://www.youtube.com/watch?v=XS6ysDFTbLU[/youtube]
- ALS Ice Bucket Challenge: A huge success on social media to support ALS, and this reached everyone from celebrities to sports figures to CEOs. These videos made a powerful presence on Facebook in particular and this campaign raised a substantial amount for the ALS Foundation.
[youtube]http://www.youtube.com/watch?v=GsSWj51uGnI[/youtube]
- Samsung Selfie Campaign at the Oscars: This definitely made history as the most RT image ever on Twitter. Selfies were of course popular and part of the social media culture this year, this particular incident really did raise the bar for Samsung on social media.
[youtube]http://www.youtube.com/watch?v=L-t7UQwotkU[/youtube]
- NASA & #GlobalSelfie: For Earth Day, NASA asked everyone in their community and audience – where are you on Earth right now? Of course, this prompted many submissions of visuals and pictures with the hashtag to be sent to NASA to celebrate this day, which was very successful. NASA continues to lead in this area for government agencies on social media.
- Denny’s & their memorable social media content: Whether you are looking at the Rose Bowl or even looking at a brand that has successfully integrated themselves into a must follow just for creative social media commentary. If you are looking for this, then Denny’s is your brand. They have done multiple campaigns this year, but the story here is the fact they have rejuvinated themselves as a brand to notice in the social sphere.
- Honda and YouTube: If you want to see the interactive creativity that can be done with video, Honda is one to check out. They have done some cool social media campaigns before, but this one video really does showcase their presence in the industry.
- Taylor Swift and new album launch: First there was Beyonce, and then there was Taylor Swift. There are a lot of interesting and relevant strategies and best practices we can learn from Taylor’s recent album launch and how Instagram played a huge role in this successful endeavor.
Overall, there have been a lot of great social media campaigns from this year. The bar continues to be raised for PR professionals, social media strategists, and brands alike.
However, the campaigns and brands that have been successful this year have been creative in how they promote, engage, and create content for their audiences. They are innovative but strategic, and they look at social media tools that can be utilized as a part of their overall strategic communications plan. Are there other campaigns you feel should be on this list?
I am sure we are going to see more exciting and creative campaigns moving forward in 2015. Hope you all are having a great day.
Best Wishes,
Karen