Posts filed under: Social Media Marketing

Establishing a [new] Social Media Class: Introducing #FrebergSM

The life of a social media professor is both absolutely fabulous, but also challenging to meet the expectations that are being made by both the profession, and universities. Let me rewind back a bit. I have been teaching the social […]

Teaching research integrates the key to bridging practice and education

I recently saw this post Eric Stoller shared about how teaching might be more important than research for universities. I do think there are some arguments that would either support, or even disagree, with this statement, but I would say […]

Creative executions and experiential storytelling: A #SMprof experiences College Gameday

The past few days have been somewhat of a whirlwind of creating content, consuming coffee (wait… that happens every day!), engaging in discussions about social media and sports, and talking all about football and shoes. You might be asking yourself […]

Buzzfeed in the Classroom: You can teach this #SMprof new tricks!

One of the things I really enjoy about my job as a social media educator is the fact you are always learning something new every day. From rising platforms to ideas on how to incorporate new assignments into the class. […]

#OneChanceOnePair Contest with Front Office Sports

As an educator, I try to give back whenever I can to the profession. Whether it is meeting with students about internships or providing them with an opportunity to get a professional experience that will help them in their careers. […]