Most universities have a web site that shows the latest news involving their students and faculty, as well as key information potential students and their parents need to determine if they would like to attend or not. Some web sites are really great and are used as a recruiting tool. Well, it appears that universities not only have to have a web site now, but they have to be on the major social media networks. Being on these various sites provides a great opportunity for these universities to connect with potential students and use it as a recruiting tool. Some universities have specific Facebook pages, while other programs are using Twitter and other social media tools to connect with their students, alumni, and parents.
Of course, these universities should also continue to use the traditional ways to recruit potential students and interact with alumni, but it is important to know where each audience group is getting their information, and if they want to have contact with the university through these various social media web sites. It really all depends on the situation and audience group.
I think that it is a great idea for universities to be on social media myself. When I was applying for graduate schools, I found that the USC Annenberg and University of Tennessee web sites to be very helpful, and now are both on Facebook and other social media web sites. I also believe that those universities that are not taking advantage of these opportunities and reaching out to potential students to establish these online connections are going to be behind the curve. However, the best universities out there are the ones that are implementing both real life and online creative and interactive communication strategies in recruiting their students.
Hope you all are having a great day!
Best Wishes,
Karen
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