Being Social

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Here is what I am reading today:

“The number of users using Google’s new Google+ social network has climbed to over 10 million with more than 1 billion daily shares. It’s no big shock that cybercriminals–perhaps too easily caught on other social networking platforms such as Facebook–will pick Google+ as a new target.”

“July 21, 2011

Social media seems easy especially because the barrier to entry is low. You can be up and running on any social media platform in minutes, and usually for free. In reality, social media is hard for exactly the same reason. When the barrier to entry is low, the barrier to attention is high.”

“With 750m users, Facebook needs little introduction. But the one question I hear repeatedly at conferences and events is from marketers seeking practical examples of how Facebook can be leveraged to lure in cash from customers.

So we’ve looked around, and dug out some of the most recent examples of Facebook being put into action for businesses. And here’s ten of the best.”

(PRSA internet publication – check for article towards the bottom)

” …seems like the entire world (or social media world at that) is discussing the new launch of Google+, which is the social networking site that is the answer to Facebook. Some say that it is going to be the site that will transform how we search for information and how it truly encompasses the social life as we know it, but there are others that still say that there are some issues with the site that need to be explored further in development.

Of course, public relations professionals are actively discussing how Google+ can be used in traditional PR and marketing roles. However, the question that comes to mind with this new platform are the benefits and challenges for those practicing in crisis communications…….”