Social media professionals in PR have to stay up with the latest trends and technologies. It is almost a full-time job, but what makes it great is the fact that it is exciting and constantly evolving. One of the things we are seeing in social media is the focus of personalized content – whether it is looking at applications on smartphones and tablets or creating/curating the content you would like to read or share with your virtual communities. The businesses and professionals that take advantage of this will be ahead of the game.
I just created my own social media front page using the new site Rebel Mouse. Rebel Mouse is similar to what Paper.li has done with allowing users to create their own personalized magazine or paper. What Rebel Mouse has done is allowing not only the possibility of creating content, but also tailoring the users who you would want to share on your front page, what hashtags to follow, AND presents it in a visual manner similar to what you see on Pinterest.
What also is great is the fact that Rebel Mouse allows the user not only to effective engage with their followers, but they can help build their influence by mixing and balancing the use of textual information with videos and pictures. It does help build individuals (and agencies or brands) to establish their influence as being a primary source of information for others, which will be interesting to track to see who are currently the top users and brands with a social media front page. I can see a future blog post / discussion on this for sure. 🙂
Not to mention the impact this will have on research. As mentioned earlier, Rebel Mouse allows you to follow certain hashtags, so if you want to focus on certain conversations people are following in a mixed approach (update + video/link), you are able to see this in a centralized location. In addition, you are able to track what others are saying in a more organized and professional format.
If you have a chance, definitely check out Rebel Mouse – it is a great site and very user friendly. Plus, it is a great place to see organized and personalized content in a central location. This is definitely useful for both practitioners, professionals, and students in PR.
Hope you all are having a great day!
Best Wishes,
Karen
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