It appears that the latest trend in Marketing and Public Relations is to use mobile marketing and digital marketing strategies into their campaign. What we are seeing at the moment is a transformation of the Public Relations profession – we are seeing more companies jumping on board with looking at Read more…
It appears that people are really getting on board with the mobile applications and using them for various reasons. A recent post by Mashable discusses a study that was conducted by Flurry that discusses what are some of the activities people are using their smartphones and applications for. The top Read more…
One of the things that I have been telling my students in both my PR Cases class as well as in my online PR class for WVU is to be a successful public relations professional in 2010 and beyond, you have to have two things going for you. First, you Read more…
More businesses and public relations professionals are actively thinking of new ways to reach their customers and other target audiences in a more strategic and inventive way. From being fans of the company or brand on Facebook to following them on Twitter, to now being reached by a touch of Read more…
As a graduate student, I feel that there are certain things that I have to have on me at all times – my wallet, my keys, and my cell phone. Yes, I am one of those guilty young professionals that has actually gone back to her place from school to Read more…