Karen’s PR & Social Media Blog

See it! —– Believe it! —– Deal with it!   

April 18, 2012

readings in social media and pr for 18 april 2012

international risk and crisis communication conference 2012

Selected as TOP academic paper at International Risk and Crisis Communication Conference 2012

“Imagine if Amazon could basically out-source their categorization, turning all of its products into objects that “editors” could neatly group together in ways that make sense to them and the people who follow them. It’s a mix of e-commerce and Wikipedia, and that site is none other than Pinterest.”

“Facebook’s social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 845 million members in its user base, it’s still the most popular social network around.

Our latest free ebook, 5 Steps to Effective Social Media Measurement, explains — in detail — how to measure the success of your social media efforts.

It’ll walk you through how to measure

1) awareness, attention and reach
2) leads
3) conversions and sales
4) cost savings for training and support”

“Last week, Mitch Joel wrote a blog post called, “Watching Me Blog.”

It was in response to Chris Brogan’s piece, “Watching Mitch Joel Blog,” which he wrote while we were all in Norway and, literally, watching Mitch blog.

In his post, he details how he blogs – from his philosophy all the way through publishing and distribution. But the reason I’m mentioning it here is because, at the end of his blog post, he calls a few of us out and says he’d like to see how we blog.”

“Social media and good design haven’t always gone hand in hand. Myspace saw the concept of design reach lows few of us could ever have imagined. When Facebook Pages first emerged for brands, there was little in the way of customisation, and that which was available was fairly clunky and standardised.”

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