Karen’s PR & Social Media Blog

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June 26, 2011

Transforming IMC (PR, Advertising, Marketing): Social media & mobile revolution

The social media revolution continues to grow and expand – while also impacting and transforming some of the more traditional disciplines out there in communications.  However, it can be argued as well that there is indeed more of a mobile revolution to this as well – more people are accessing their information on the go with their smartphones and tablets.

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Along the same lines of technology advancements, specific professions and disciplines are experiencing their own transformation as well.  Advertising has had to embrace social gaming and advergaming into their framework on how to reach new audiences in innovative manners.  PR and Marketing professionals have to come to terms with understanding that SEO is not only important now, but also the impact and power of peer recommendations as well as how people are trusting information coming in from their online communities and their “friends” and “followers” on social media.

In addition, social search (searching for information based on what others you know are saying) is the wave of the future for all IMC professionals to keep in mind.  Just by looking at some of the various campaigns out there right now integrating all of these features together, they are becoming more comprehensive, creative, and strategic in nature.  Here is one that I found with Nike that combines geolocation, social networking, and crowdsourcing all together.

The question is – with all of these revolutions happening right now – will it ever end? If yes – when?  If no, what can professionals and researchers do in making sure that they are up-to-date on what is going on in the field?  The answer that I have for this particular question is that life continues to evolve and change – which is good.  Some things will stay the same – several of the key best practices and lessons learned early on will help in this changing environment.

There may be a few things that need to be adapted, but the first think to recognize in yourself is if you are willing to change your perspectives and overall view of the power and contribution of social media and mobile technology on discipline, business environment, society, and personal lives.

Hope you all are having a great day!

Best Wishes,

Karen

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