In a time where we are still in a tough economy, there are several changes emerging for public relations professionals – both researchers and practitioners – in their respective positions. Expectations for taking on multiple projects and clients along with being skilled and knowledgeable about multiple disciplines is becoming the expectation for those on the job market. The question is however- how do you set yourself from the rest of the crowd?
Well you do have to do your own SWOT analysis for yourself in the industry – what are your strengths and weaknesses as a PR professional and researcher? What are some external factors that you need to be aware of in the industry and discipline? What are some of the opportunities that you can take to enhance your reputation and presence in the field? Plus, it is key to understand the various expectations and items that possible employers will be looking at. How many publications or presentations have you done during your time in your academic career and time as a PhD student? How many presentations have you made in the professional field? What about international experience both in research and practice? What are the expectations specifically for PhD students before they graduate? These are just a few questions to ask yourself when you are looking at positioning yourself in the profession and specialized area within the discipline.
There are certain skills that all professionals in PR – both in research and practice – need to have. One of these skills is to make sure that you have is networking. Making sure to establish these relationships with fellow researchers and practitioners at these conferences as well as creating possible connections for future grant projects or client campaigns – all of these are very good to have! So, what does the ideal candidate in PR need to have for 2011 and beyond? It appears that as each year passes by – the expectations and skills continue to grow. However, making sure that you have the key skills and experiences required by the field and adding your own niche expertise and skills to the table will make you unique and memorable to the academic and professional community. The key is – experience and having a strong reputation in research, understanding of the application of theory and research to practice, being innovative and a student of emerging technology, serving as a mentor and collaborative towards others, and sharing positive personality characteristics are just some of the skills and characteristics that are good to have in today’s current job market.
Hope you all are having a great day!
Best Wishes,
Karen
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