Yes, my title does give me away as growing up on Star Trek (the original of course – and I was Spock for Halloween when I was in kindergarten! 🙂 But the famous tagline for the Sci Fi series definitely rings true to when it comes to adapting to new technology and communicating online – like how public relations professionals have done with social media.  We have had to embrace uncertainty and go out in the beyond where things are still gray and unclear.

Some professionals are weighing in with where Twitter will go next.  Will it about sharing mini snapshots of our daily and professional lives to people so that they get to know us better – or will it be about semantic knowledge and the user has the power to decide what they want to see, hear, or listen to on the social media platform.

These trends and insights are key for public relations professionals to know and understand.  We are all about embracing new elements in our lives, and we need to take a stance in leading the business community.  Like in Star Trek, public relations professionals are the explorers – seeking out new ways to use this new form of technology, interacting with new audiences, and recognizing that social media brings up various adversaries and crises that have to be handled immediately.  Social media is changing our professional and daily lives on a constant basis – by how we get the news, how we interact with others, how we present ourselves online, and many other ways.  However, with all of these new changes and evolutions in the field – it is creating excitement and a bunch of new ideas and perspectives on where the field is going.

So, let the adventure begin!  Hope you all are having a great day! 🙂

Best Wishes,

Karen