social media monitoring across platforms

Here is my latest article appearing in PRSA!

Courtesy West Virginia University
“The power of integrating and combining multiple social media sites together on one platform is the name of the game. Many social media monitoring firms and companies are bargaining and are active in the social media market featuring their services and products. Some monitor only Twitter, Facebook and blogs, while there are others that offer more services and features. You have to look at the specifics of what you are actually getting in terms of return for monitoring the conversations and discussions emerging on social media. Do you want all of the conversations or should you set up specific filters to block out some of the “noise” (conversations that are tagged with specific hashtags and key words, but are not related to the core issues interested)….”

article in PRSA

Social Media Monitoring: Integration of multiple platforms (pdf)