As I mentioned in my last post, I have become a bigger fan of Snapchat as each day passes. There are a lot of things I like about it, but most importantly, I love the fact that there appears to be so many opportunities here for strategic communication professionals and brands. The opportunities seem to be endless, which makes it very exciting for this social media professor.
I am always interested in seeing what others have done to create resources, tutorials, and even best practices related to a new and upcoming platform like Snapchat. Carlos Gil has done several keynote presentations on Snapchat (like this one for Social Media Day in San Diego) and Brian Fanzo has done some guest posts (and talks) on Snapchat strategy as well.
Communities and resources like Snapchat Strategy are great to have on hand to keep up with the latest trends and examples here for others to follow. I also have been very impressed with how others have used the platform to really embrace storytelling to the next level.
If you want to look at someone who has done this, Chris Strubs is the person. He’s currently in Louisville working with Humana to help nonprofits use Snapchat for storytelling and he was the first person to snap in all 50 states. How cool!
As someone who teaches social media, this is very helpful in making sure I am giving my students the most up-to-date trends and examples of how brands and others are using this platform strategically.
On the other hand, while it’s important to curate the content from leading sources and outlets on new media channels, it is also key to make sure to create and share your own thoughts, perspectives, and insights on the major trends as well. To be able to synthesize the content and be able to talk about the strategic implications of these cases (or otherwise known as the “so what?” question) is what is important to share with students and fellow colleagues.
The last post I wrote about Snapchat really inspired me to do this, which motivated me to create this slide deck on some of the main features and uses of Snapchat from a strategic communications perspective. These are not all of the potential ways Snapchat can be used, but some that are currently being used by brands. In addition, some tips are listed here to help you get started and keep the strategy of the platform in mind (ex. storyboard suggestions).
Let me know what you all think about this and if you have any suggestions. Thanks and have a great day!
Best Wishes,
