I gave my parents University of Louisville Gear and they love it!
Here is what I am reading today:
“A new study, which has analyzed around 9 billion phone calls throughout almost a one-year period, is the first to identify details of features of the communication process and to quantify their impact in the diffusion of information.”
“Facebook’s social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it’s still the most popular social network around. And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it.
“Harvard Business Review recently devoted attention to two business trends reorienting the corporate world. One is the growing fascination for how to tap into social media to amplify brand marketing. The other is the rising pressure on businesses to be more socially responsible and rethink value creation as a long-term investment in society. Each of these asks corporate leaders to make a substantial shift in their thinking about accepted business models. Adopting just one of these issues alone would suffice to seriously alter business structures and processes in profound ways.”
“A simple PR misstep – made very public by the New York Times – has sparked a flurry of conversations around digital word of mouth and how brand marketers should approach their blogger outreach programs.
Here’s a quick summary of what happened: ConAgra, a popular North American CPG company, and its partner PR agency invited several food and mom bloggers to a New York restaurant and informed them that they’d be served a delicious Italian dinner prepared by celebrity chef George Duran. On the contrary, the bloggers were unknowingly served a plate of Marie Callender’s Lasagna (a frozen food product from ConAgra). The brand and its partner agency set up cameras to catch the bloggers’ reactions after the “big reveal” – akin to commercials from Pizza Hut and Febreeze.”
“Karen Freberg is a superb educator, researcher and public relations expert. I had the great fortune of being a student in her graduate Public Relations Concepts and Strategy course as part of the Master of Science in Integrated Marketing Communications program at West Virginia University. While online courses can sometimes be impersonal and disconnected, Professor Freberg managed to make the course a wonderful experience for all involved.”
Great info graphic on why things fail.
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