readings in social media and pr for october 30th 2011

Do you know this map? Make this part of your personal 'bucket list!" : South Africa

Here is what I am reading today:

• ‘schmap’ anyone?

“Do you ever wonder who your Twitter followers are? Are the majority male or female, models or comedians, interested in flying planes or listening to Taylor Swift?”

• how YOU should be using video

“Try to remember how you last spent your free time online. Did you visit your friend’s Facebook page? Did you research homes for sale? Maybe you watched the latest news. It is likely that no matter what you did, you stumbled upon at least one video. Video presents a major advantage for businesses. A video can be created for almost any reason, whether you wish to promote a product or service, spread the word about your latest charity campaign, or tell your story to existing or future clients.”

• the angry birds experience

“Here’s a great interactive campaign from the guys at Wunderman Buenos Aires’s to promote the Nokia N8 in Argentina. The objective was to showcase the most popular apps that are available to download in their Ovi Store, like Fruit Ninja and Angry Birds, giving users the tools to shatter any web site with “Turn Up Your Experience”.”

• the social media crisis communication tree

“Major companies and organizations are investing in social media monitoring to protect their brand’s reputation. After all, nobody wants a customer gripe to go unnoticed and turn into a viral PR nightmare. It’s sound planning, a smart investment. But social media monitoring software is no panacea. Reputation monitoring, or e-reputation if you will, very much requires the human touch.”