a part of the fresco of the Parthenon, CLICK on the picture to see a model that you can explore!
Here is what I am reading today:
“While the debate rages on whether QR codes are a passing fad or a marketing phenomenon, those little suckers continue to pop up all over the place. From product packaging to retail signs and even to food, almost any surface in the universe seems fair game for a QR code. However, if brands deploy QR codes merely to claim they are using the latest social media marketing tool, then QR codes are doomed to fall in the “fad” bin, never to realize their full potential. The task for marketers is to use this interactive tool to deliver useful and meaningful experiences to their users.”
“Are you checking Facebook at work?
If you’re among the people surveyed by the British job site Reed, the odds are you don’t. A Reed survey found that only 33 percent of U.K. workers check social media at work. Two-thirds of workers believe companies have the right to ban social media in the workplace. Among the departments that most frequently check social networks, marketing ranks first, with 44 percent of marketers saying they do it. The IT department was No. 2 (43 percent), followed by engineering (33 percent) and finance (27 percent). “
“Sports controversies have a way of scaring off brands—just ask Tiger Woods. And with Penn State’s football program embroiled in one of the ugliest tragedies to befall a community in recent years, we’re seeing the same pattern of brands distancing themselves from the story. “
“Online social predators and community bullies pervade the internet. You know the type — out there in the social sphere trying to create chaos and breed discontent.
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