view from the cafeteria at the university of louisville

Don't you love large windows? I do!

Here is what I am reading today:

“Facebook is driven by a single, unique goal. Its priority isn’t to gain more users (it already has 750 million of those), nor does it feel compelled to find stupid ways to increase pageviews. Its primary goal right now isn’t to increase revenue, either — that will come later. No, Facebook’s goal is to become the social layer that supports, powers and connects every single piece of the web, no matter who or what it is or where it lives. On Thursday at its f8 conference in San Francisco, the world’s largest social network will take a giant leap toward accomplishing that goal. “

“I recently had an opportunity to catch up with Joe Chernov—Joe is the VP of Content Marketing for Eloqua, Co-chair of WOMMA member ethics panel and also the brain behind the “Blog Tree” series of infographics. Joe and I discussed the relevancy of blogs, influence, and today’s most significant business challenges for marketers.

David Armano: Tell us more about the “Blog Tree”: Who came up with the idea and in a world of Facebooking, Tweeting, why is a blog tree relevant?”

“With the latest incidents of natural and unanticipated disasters, there seems to be a greater need than ever to explore faster and more effective methods of activating relief efforts. Communications technologies — including the use of social and mobile tools — continue to play increasing roles in emergency and rescue efforts as well as for overall personal and family safety. Here are a few examples of communications tools helping in times of need.”

“Bacon ‘n’ eggs are a staple of the American breakfast, one that fast-food chains have tried to capitalize on with a never-ending transformation of the morning McGriddle Croissantwich whatchamacallit.

What you—and they—might not even know is that the whole idea of a balanced breakfast of bacon ‘n’ eggs was a product of more than just pigs and chickens. It took a survey of more than 5,000 doctors in the early 1920s by public relations pioneer Edward Bernays to convince Americans that a hearty protein-rich meal was recommended first thing in the morning.

In fact, from 1919 until 2011, egg production has skyrocketed from 1.6 billion to an Egg McMuffin-worthy 6.5 billion. “