readings in pr and social media for december 1st 2010

The sleepy City Of San Luis Obispo, California at Night!

Here are a few readings for today:

• weber shandwick on crisis and social media

“Digital media has intensified the importance of fast, smart crisis communications strategies. Brands know they can’t control the public reaction to snafus, nor can they ignore them or hope they’ll just fade away.PR professionals routinely run drills to suss out what will happen in a crisis. In this age of real-time social media, tools are emerging such as FireBell – a “social crisis simulator” from PR agency Weber Shandwick – to help make the reaction equally instantaneous.”

• 5 classroom management tools for teachers

“Few teachers are drawn to the profession for its administrative duties. But the reality of attendance taking, lesson planning, grading and parental communications is that they’re a big part of the job. These tasks, however, need not take over. With help from the many online services and mobile apps designed for teachers, it can be easy to efficiently organize and complete classroom management responsibilities.”

• social media and the courts

“Access to social media channels is becoming influential within the court system, says SEO agency Punch Communications.  With social networks such as Facebook, Twitter and YouTube, attorneys, judges, and juries alike have information available, which has the potential to sway decisions and affect sentences or even a mistrial.”

• old spice case study — old dog does new tricks

With consumer media consumption habits changing, social media has become an important marketing platform for all CPG manufacturers. This case study looks at how two male personal care brands Old Spice and King of Shaves have effectively used social media to drive sales and create a buzz about their brand.”

• TOP 10 Gadgets to give or receive this season!

“This post is part of the Mashable 10, Mashable’s gift guide of the 10 hottest gadgets that that our editors think should be on everyone’s wish lists this holiday season. Read about all 10 gadgets here.”