I just found out today that I will have the wonderful opportunity to present at the 13th International Conference on Corporate Reputation, Brand, Identity and Competitiveness sponsored by the Reputation Institute. The theme for the conference this year is “Ensuring Business Continuity through Impactful Reputation Management.” I will be presenting in the interactive poster session at the conference, and the focus of my research paper will be on a case study focusing on issues advertising and Heineken’s “Give yourself a good name” campaign.
This is the same conference that I attended last year in Beijing, China – and this year the conference will be held in Amsterdam. The Reputation Institute conference last year was absolutely amazing – the presentations were professional and integrated both the practitioner and researcher perspectives of reputation management very well. I am extremely honored to be able to present at this prestigious conference on reputation management. I can’t wait to meet fellow scholars in the field as well as attending the insightful research presentations! 🙂
This May is indeed going to be a busy month for me in terms of conference presentations. In a span of three weeks, I will be attending and presenting at three difference research conferences. From San Francisco to Amsterdam and then on to Greece – it will definitely be an exciting and wonderful learning experience for me both as a research scholar and graduate student. I am looking forward to it! Hope you all are having a wonderful day! 🙂
Best Wishes,
Karen
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