Your reputation is everything – and with the power of the Internet – it has become a very popular topic of conversation, especially when it is connected to social media. I am amazed with how much information and news articles there are now presently about how to manage a person’s online reputation.
A recent Forbes article offered several key suggestions that professionals and others can effectively manage how they are presented on various social media sites like Facebook and Twitter to name a few – and what they can do to protect their name. Compared to the past where people had a personal life and a professional life – what social media has done is integrate the two together to make the complete individual reputation.
What both of these articles point out that I agree with is that it first starts with the person and what ethical choices they are making. If they are following the rules and recognizing that their actions and behaviors have consequences. I am always amazed that people feel like they are entitled or feel that they have the right to do whatever they want online – and not pay the price for their actions. People need to look more towards how their behavior is going to be perceived as being in the future, and be conscious about what associations and attributes that others will assign to their reputation. This is an interesting area of study for both PR professionals and researchers – it will be interesting to see how this all develops.
Hope you all are having a great day. 🙂
Best Wishes,
Karen
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