Nestle is indeed an established brand, and has faced some challenges over the last couple of years. First, they had to handle the Cookie Dough recall situation where the company volunteered to recall their products that had the possibility of being contaminated with E.Coli. Now the brand is facing another challenge, and this is with social media.
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It appears that Nestle is coming under fire with their fans on their Facebook page about censoring their posts and discussions on the site after Greenpeace released a negative parody video on Nestle on how using palm oil (a key ingredient for making Kit Kat bars) would lead to the destruction of rain forests and endangered species. This action is of course not making the Nestle fans happy, and has generated a lot of discussion and stories on this case. The article from the Examiner does list some good practices for brands to follow when operating and conducting themselves with others online.
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This will be an interesting case to look at for public relations professionals not only from a social media standpoint, but also from a legal point of view. Who owns the Facebook fan site? Can Nestle target the people saying negative and damaging things on their sites legally? What are the future implications. We will have to wait and see what happens next.
Hope you all are having a great day!
Best Wishes,
Karen
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