One of the things I love about the fall is not only the pumpkin spice latte that is offered at Starbucks (coffee is a major food group), but also college football. Going to three schools where football was pretty dominate (Florida, SC, and Tennessee) and now at Louisville, it is Read more…
It is indeed a good time to be a Cardinal! First we had a BCS win against one of my former schools (sorry Gator friends!), a National Championship win for the Men’s Basketball Team (very impressive), and now our baseball team is at the College World Series. Very fabulous! With Read more…
It is March and this can mean only one thing. Spring Break? Well, yes – most universities and schools have a week off before they conclude their studies for the spring. St. Patrick’s Day? There is that of course. What I am talking about is March Madness for basketball. It Read more…
What we are seeing right now is a huge push not only for traditional commercials, but also for social media and digital campaigns that are integrated into the game as well. Not only this, brands are focusing on generating online word of mouth a few days or even weeks ahead Read more…
When it comes to football right now in 2012, there are some battles that can be dealt with on the field during the game, and there are others that are off the field. With the growing presence of social media being integrated across all sports and athletic programs, universities are Read more…