Posts filed under: Digital Storytelling

Power of Storytelling & Viral Fundrasing: Exploring the ALS #IceBucketChallenge Case

One of the campaigns we have all seen either online or on the news – from celebrities to our dear friends and family members – is the ALS Ice Bucket Challenge. What is ALS? According to the ALS website, ALS […]

The rise of the social connector for PR professors

As a professor, we are working pretty much all year round. We are teaching, conducting research, preparing for conferences, and even consulting and providing our insights in our specialties. However, summer is a time to work on new projects and […]

Sochi 2014 is the not just the social games, but the Instagram Games

The Sochi 2014 Winter Olympics have started and the world is of course following the results and cheering on their teams both through traditional and social media means. The time has finally come for athletes around the world to jump, […]

Apps, apps, and more apps!: 7 must have apps for social media and PR pros

Instagram of course has been a fun tool to explore for class along with research possibilities and applying them for social media campaigns for #Freberg14 and even #Freberg14. What are some of the must have apps for Instagram? Many outlets […]

7 Ways Professors can use Instagram in and out of the Classroom

Instagram has been a popular platform of course for many brands and events. It is one of the major platforms that is going to be utilized in the #Freberg14 social media campaigns for the semester. It is going to be […]