One of the areas of research that I am interested in is how people manage their online reputations. At UT, I have done a couple of guest lectures on how to manage your reputation online to some of the undergraduate communication and public relations courses, becaues it is an issue Read more…
Social media has definitley made its mark among the American public. According to a recent study conducted by Nielson, it appears that social media is growing every day by the numbers. Nielson came out with results from their new study looking at social media, and there were some interesting findings. Read more…
Over the past several weeks, I have been working on my case study that I will be presenting in the interactive poster session at the Reputation Institute Conference in Amsterdam. The case study will be focusing on Heineken and their campaign “Give yourself a good name.” I am very excited Read more…
It seems that there are certain things that students, professors, and professionals all need to have when they are making a presentation – a copy of their presentation on their USB drive (without that – things might be a little ackward!), a presentation suit (got to look fabulous!) and of Read more…
We have noticed recently in the news that many companies and brands are working hard and being very strategic in terms of their marketing and public relations strategies. Look at what Ford is doing with its new advertising campaign and its dedication to spend time with social media compared to Read more…