I have been a big supporter of providing students with real-world, applied, and integrated projects they can use as part of their portfolios as they enter the workplace. Several of my students this semester have not gotten the chance to do an internship – and by taking my social media Read more…
I have written several times about branded hashtags and how to use them to create a great community within the classroom. Hashtags are part of two popular roles we are seeing in the field: a social media manager and a community manager. Both have their similarities, but they do have Read more…
We had our first week of classes here at the University of Louisville, and I am really excited to be teaching my fourth social media class here at UofL. We have two great clients this semester working with the students on social media campaign proposals. I am thrilled to be Read more…
Today was the first day of the semester for the University of Louisville. There’s nothing like meeting new students and seeing the personality of the class come alive. This is one of my favorite times of the year as a professor. I am currently teaching three courses, but one of Read more…
I have been on Twitter now for a few years – at first, I have to admit, I was wary of the microblogging platform. However, I got inspired to write this post thanks to Kevin DeShazo, who is a great professional who works in collegiate athletics and social media. He wrote Read more…