One thing that I have absolutely loved about LA is the fact that there are SO many sport events to attend! You have USC (and I guess that “other school” :D), the LA Kings, the LA Clippers, the Dodgers, and the Lakers. For my Sports PR class, we got to go to the Lakers-Sonics game at the Staples Center on Sunday. After getting a tour of the Staples facilities and press sections, we got to Read more…
For Public Relations professionals, we have to stay ahead of the game when it comes to new technology. In order to be current, PR professionals have to look towards the future and see what are the new trends are way in advance. We have to adapt to make sure that we get our key messages out to our audiences in the right medium. This process is ever changing– from email to the Internet, and now Read more…
One of the most important lessons that we learn in our Public Relations and Journalism classes is that you never, EVER plagiarize someone’s work. But, it seems that Katie Couric of CBS News did not get the memo about that. It was reported recently that one of Ms. Couric’s online blogs was plagiarizing an article that was written by the Wall Street Journal back in March 2007. The article that was printed in the WSJ Read more…
Hello everyone, First I was a Florida Gator, then A USC Trojan– and in a few months, I will be a Tennessee Volunteer! 🙂 Well– I have a big announcement– as I mentioned previously, I have been applying to some Ph.D. programs, and I have decided to go to the University of Tennessee this fall to pursue a Ph.D. in Communication (with an emphasis in Public Relations). I am very excited about this– I got Read more…
It seems that Reebok is going to be launching a PR campaign targeting various audiences to promote “Run Easy.” The spokespeople that are being showcased in this campaign for Reebok range from basketball player Allen Iverson to football player Vince Young. According to Reebok’s operating officer Uli Becker, they want to do this campaign to It’s about time to make a bold stance and bring the fun back into running and invite consumers of all Read more…