The fine art of giving an interview…

This week’s PR Disaster of the Week award goes to Bruce Arena, head coach of the USA Soccer Team at the FIFA World Cup. Bruce, we all know the “agony of defeat.” And, yes, the press may be there at absolutely the least convenient times. But “Right now, I’m just an idiot” ranks up there as one of the worst things ever said in a post-loss interview. We are not alone in our opinion. A headline at Read more…

Trackshark Introduces Athlete Blogs

  Tom Borish has announced a new feature for his college track and field website Trackshark. Starting in the Fall of 2006, professional and collegiate athletes and coaches can have their own blogs hosted by Trackshark. For more information, take a look at Tom’s blog page. By the way, we like the new, brighter look of the site. Tom offers some good advice for athletes who might want to participate. Before signing on, take a Read more…

Welcome!

Welcome to my new PR blog. We’re hoping to be adding a lot of content in the near future. Stay tuned! We’ll be discussing the intersections between PR and sports, using cases like the Duke lacrosse team as examples.