In almost a month, I will be heading to Amsterdam to present my paper for the interactive poster session at the 13th International Conference on Corporate Reputation, Brand, Identity and Competitiveness.  I am really looking forward to this conference and to see the Netherlands.  It is all very exciting!

I have been doing some research on places to go and see while I am in Amsterdam.  I am also doing some research on the Dutch cuisine.  I believe that you can really get an insight into a culture when you sample their cuisine.  I definitely learned this when I was in South Africa and also in China last year.  The food choices that are offered definitely sound really good – from special kinds of bread to Dutch pea soup to mini pancakes- it all sounds amazing!

I am definitely going to check out some of the main restaurants in Amsterdam as well as going to the Heineken Experience.  I am really looking forward to it!  I am sure that while I am in Amsterdam, I will make sure to pick up a cookbook for Dad so we can make some fabulous dishes when I get home. 🙂  Dad has already incorporated Heineken in one of his most recent recipes – corned beef pie.  Fabulous!  Here is Dad’s recipe.

Hope you all are having a great day!

Best Wishes,

Karen