Ah, my first day back from my fabulous trip in Amsterdam! I am still getting used to being back on the East Coast, but that is all good! 🙂 It was a busy day for me – I had to get a few things in order for my upcoming trip, Read more…
There have been many things that I have really enjoyed during my time here in Amsterdam. From having authentic Dutch pea soap to presenting that the Reputation Institute to enjoying the sites that represent Amsterdam and the Netherlands. Presenting at the Reputation Institute Conference: Being among the leading practitioners and Read more…
I presented this past weekend at the Reputation Institute on a case study featuring Heineken. I felt that it was important to go and see the Heineken Experience to understand what the brand means and the overall experience. I took the tram from my hotel in Amsterdam to the Heineken Read more…
This was the last day of the conference and it was concluded magnificently with a boat tour of Amsterdam! Before the boat tour, we had our poster sessions and a series of valuable information packed activities that will take weeks to sort out ! However, probably one of the high Read more…
Click on picture above — or here — for my complete poster at this year’s R.I. Conference! Presenting at the Reputation Institute is a marvelous experience. Last year in Beijing, I was fortunate to present on the issues surrounding Yahoo in China and this year concerning Heineken’s Superbowl Commercial. I Read more…