Karen’s PR & Social Media Blog

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April 11, 2012

updates in social media and pr for 11 April 2012

The understanding and study of how we prepare food puts a smile on the faces of family and friends!

Here is what I am reading today:

“Twitter has become ubiquitous and many educators use it or a similar micro blogging technology to maintain connection with students in terms of announcements, information flow, and assignment updates.

While some instructors have experienced success in community building and numerous articles detailing the more common uses of the platform are available online, a couple core questions have emerged.

Can Twitter help support and facilitate the instructional process itself? If so, how, and in what ways can instructors successfully integrate the technology with existing courses?”

“Every year, for the last ten years, someone has proclaimed that the press release is dying. While the rumors of its demise are exaggerated, they are not totally unfounded. That’s because the press release is, in fact, being eclipsed by digital alternatives that are more flexible, more interesting, and more relevant.”….

“The rise of the social Web has led to a fundamental shift in the way businesses of all sizes engage with their customers. Rather than focusing on “touch points” during the marketing and sales process, they’re using social technologies to form meaningful, ongoing relationships that involve frequent online interactions, oftentimes through social channels.  

It is paying off… “

“Social media has completely revolutionized how products are sold, and yet there are still businesses that only use social media outlets to spam their followers with coupon codes and pointless blog posts about how great their business is. Back in 2010, a WhiteHorse survey found that only 52% of B2C business, and a mere 32% of B2B marketers, are using social marketing despite over 80% of marketers in both sectors using social media. While numbers have likely gotten a bit better over the past two years, that still shows a serious discrepancy between companies that make a Facebook profile or Twitter account and let it stagnate versus companies that actively sell on these mediums. The sales game has changed, and any company looking to increase sales numbers need to change with it.”

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