Karen’s PR & Social Media Blog

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December 2, 2011

readings in social media and pr for 2nd december 2011

working and living in beautiful Louisville, Kentucky

Working and living in beautiful Louisville, Kentucky

Here is what I am reading today:

“A Jobvite social recruiting survey reported that 89 percent of U.S. companies plan to use social media in their employee searches. You can bet that what you put online will eventually be put “on file” when you’re applying for a job or after you get it. Social media provides an excellent opportunity for showcasing your professionalism, intelligence, and maturity, which can set you apart from the competition. Unfortunately, it seems the allure of making a fool of yourself through social channels is greater than the need to acquire and/or retain a job. Here are 12 examples of spectacular job losses due to social media stupidity.”

“It seems more and more brands are looking to create richer print ads. But I still find the innovation examples around it few and far between. So here is a great example of a brand trying something new in the Jewellery sector. This Interactive Print Ad is designed for a smartphone to be placed into the position of a hand, loading a rich mobile site that allows users to flick between various bracelets and rings positioned on the virtual hand.”

“When you combine the power of the mind and the force of social shopping, you have a mighty confabulation of social rules and subconscious needs. Together, these things play into the psychology of social commerce. Psychologists have defined six universal heuristics or learning methods that have been seen in shoppers and are now being seen in social commerce.*”

“Welcome back to the real world! I hope everyone had a really good Thanksgiving weekend. To start the last 20 work days of the year, I thought now was a good time to discuss trends for next year. This will get you started on planning and getting everything ready to launch the year on January 2. I’ve written the eight social media trends you  need to pay attention to for next year. But, before we get started, we’re going to let you choose the ninth trend, just like we did last year, for the chance to win two seats to the trends webinar.”

“When building an online persona and brand usually we start with the most basic aspects including over arching brand, logo, colors, core messages etc.  All of these are foundational to success.  We develop our plan, develop our platform, create and launch our brand presence, integrate social with our business goals and start the social media engagement.  However, after a few months goes by we realize nobody is buying from us.  Nobody is opting in to our email lists. What has happened? Why don’t they want to further engage with our brand? Do they not trust us? Do they not think that we could bring them value?”

“Customer service used to be found only in the store or on the phone. Today it’s as close as an IM or an app on your smart phone. Certainly, reaching a CS rep is quicker today than ever, but what about the quality of that service? Have businesses begun to master delivery of convenient, instant and satisfying customer service? In this webinar, you’ll hear expert testimony on best practices and shining examples of what TO do. The discussion will cover issues including:”

CEO’s and social media

“Over the past few months, we’ve introduced you to some of the most impressive CEOs in the digital marketing and tech space. While the businesses have flourished online, so too have the social profiles of the CEOs — they realize the power of Twitter, Facebook and other social platforms, and they use them regularly. In case you missed it, here’s a recap of the five posts in our Social CEO Series. Below that, you’ll find an infographic that highlights data about how some in the C-suite are using social media sites, how they consume news and the benefits of being a socially savvy CEO.”

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