Karen’s PR & Social Media Blog

See it! —– Believe it! —– Deal with it!   

November 27, 2011

readings in social media and pr for 27 November 2011

This Christmas, we will be cooking an entire lamb on a spit!

Here is what I am reading today:

“When small businesses contemplate a social media strategy, Facebook and Twitter get lots of attention. However, niche social networks and online communities offer additional opportunities for brands to connect with consumers in an environment that’s highly targeted and often less congested. Let’s look at how a different brands are using Instagram, Pinterest and Foodspotting to reach out to potential customers in novel ways. “

“As we grow older and more cynical wise, it becomes clear that these cartoons taught us how to not only be good people, but also good business people.

Want proof? Here you go:”

“Today Domino’s launched “Pizza Hero” a new semi-real-time advergame that challenges you to become just that, a Pizza Hero as you battle people from around the world to top the leaderboard. The app is pretty cool, and will have you kneading dough, spreading sauce, sprinkling cheese, placing toppings, and cutting slices as you race against the clock.”

“The sites — which combine elements of crowdsourcing, social media, and an old-fashioned recipe swap — are popular destinations on the Web. Allrecipes.com, a subsidiary of Reader’s Digest, claims more than 20 million unique monthly visitors. Scripps Networks says its Food.com has about four million. Other sites that feature user-submitted recipes, such as Cooks.com and the Recipe Wiki on Wikia.com, also attract millions of visitors each month and feature a gluttonous variety of menu choices. (Leeza’s is but one of more than 300 cranberry sauce options on Allrecipes.com.)”

“We identified the top Tweeters in the sports universe, about 4,000 in all, to see how they fit together. Starting with a handful of major sports voices and identifying accounts connected to them, we filtered those results and repeated the process until the universe became clear. (Data was collected in Sept. 2011). “

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