The use of new emerging media such as social media and mobile technologies has transformed not only how people are communicating during normal events, but it has truly transformed how people are sharing, discussing, and creating information for others to review as well. Before social media, there was a chain of events where the organization or agencies involved had the power of the message and information to share with their stakeholders.
Now, we are seeing the power of the message belongs to everyone and we are all part of the message creation and sharing process. Gerald Barron and Agincourt Strategies has a great video showcasing how we are in a new game when it comes to social media and crisis communications.
[vimeo]http://vimeo.com/30436138[/vimeo]
I think that this is a great video on the new game being played in crisis communications with social media. I would have liked to have seen some discussion about some of the new emerging trends we are seeing with the visualization of data and techniques of how crisis communicators are using social media not only to respond during a crisis, but what research is going into discussing and being able to predict if a crisis is going to occur from social media. Maybe this will be the focus of the next video in this area. 🙂
As we can see, the role of social media has allowed people the control of where they are getting the information about a crisis, sharing this information with others, and getting this access to this information immediately. People are more likely to share their stories and insights through the use of Twitter, sharing pictures and videos from tehri mobile devices (smartphones), and the community will likely find out about the crisis from social media networking sites (ex. Facebook) and microblog sites (Twitter) or videos (YouTube and Vimeo).
We are in an age where timing is and a hybrid communication approach (use of traditional and social media today) is crucial – information and immediacy are the name of the game in crisis communications presently in 2011. Crisis communicators need the training and understanding of the uses and functions of these new emerging media platforms and technologies, and connect the dots to how traditional crisis communication practices can be adapted and integrated with these various new tools. It is a continuous process that will continue to revolutionize and evolve the profession as we know it.
Hope you all are having a great day!
Best Wishes,
Karen
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