The value of Social Media cannot be underestimated. It is the only sound way to communicate your message, define who you are and address the concerns of your publics. CLICK to visit the University of Louisville's Social media Directory

Here is what i am reading today:

“When it comes to auditing SEO this infographic helps remind us of how complex the SEO channel can be, but at the same time it can be actioned as a list of things to do.

When proactively trying to grow your reach through SEO I think it is much easier to simplify the channel. I am surprised tools such as Google Webmaster tools, Xenu / Screaming frog didn’t appear more as ways to easily complete / check significant parts of the audit but other than that, this is a well written guide you should definitely checkout.”

“Last week Facebook introduced a new profile design known as Timeline, an infographic-like format that charts highlights from a user’s social media activity.  Coupled with other recent Facebook updates, the social media juggernaut is creating a home for your entire digital life to live. Timeline makes a user’s profile much easier to read and more interesting to browse.  No longer is the emphasis only on what someone is doing now.  Instead, posts and status updates are linked together and tell stories about a person’s life, with as much emphasis on what they’ve done in the past as what they’re doing right now. So what does the new Facebook Timeline mean to PR and marketing pros?”

“Blogging is key to any inbound marketing plan. Not only is it a great way to add pages to your site and increase your footprint, it also improves your search rankings and helps get more inbound links. However, by writing and publishing blog articles, you aren’t getting the most out of all your efforts, you also need to promote your content. 

In order to determine what promoting a blog post can do for you, we took a look at the blog posts of our 5000 customers. We reviewed the results for posts that were shared via Twitter and Facebook after being written and compared them to posts that were not shared. We learned that when posted to Twitter and Facebook after being written blog posts generated…”

“Taking an online college class might sound like an easy “A” that gives lazier students a chance to sleep in and spend class time in their pajamas and robe instead of dressing and showering the way we used to before the Internet changed everything. However, thanks to the advent of new technologies, increased Internet speeds and a constant stream of information and communication, college campuses are learning new ways to adapt social media into their online curriculum as well as their traditional classrooms outside of the Internet. Here’s why…”