the football stadium at the University of Louisville

Here is what I am reading today:

1) 5 Useful Chrome Extensions for Google Plus,  2) Google Plus Mobile Walk-through, 3) Google Plus App installation guide for the iPad, iPod Touch…et cetera

“You would expect that if anyone has gotten deeply into social media, it would be college admins. For the past several years, researchers from University of Massachusetts at Dartmouth’s Center for Marketing Research let by Dr. Nora Barnes have looked at how quickly this adoption has happened, and their latest report shows almost total immersion. The researchers interviewed 456 college social network administrators from last November to May at all sizes and kinds of institutions.”

“Once upon a time there was a shiny new object called the telephone, and the first person to manage the telephone in an organization was probably the CEO. Then, sales and customer service and marketing and everyone else started clamoring for this shiny new object, and management was very scared. They worried about who would control communications management, or if the function would become too fragmented. Eventually, they looked around and realized that companies with telephones were growing faster and making more money than their unconnected counterparts….”

“…Starting at the bottom left is content. Both inside and outside the intranet, content is the currency of online conversation. People participate around content and use it to convey knowledge. You’ll see both of these linked to the other two spheres of social business, collaboration and connections.

Collaboration forms around shared content and, where connections are made, can be seen as online working groups – groups with a shared interest or practice, working together towards a common goal. Of course, collaboration both comes from, and leads to, increased connections – people with a shared or overlapping role within an organisation find and connect to each other through social media….”